About
We contract with investors to accelerate scalable revenue for their B2B Tech startups. Our non-dilutive CXO support is ideal for investors concerned about the viability of startup(s) in their portfolio.
Our Go To Market method helps early growth stage companies build investable revenue and hit investor milestones. - from concept validation through segment validation to market entry.
Our Mission
Eliminate costly delays and mistakes in the $0 to $10M startup journey by creating customer focus, team alignment, defined milestones, and accelerating revenue.
Our Services
Pre-Launch
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Deal evaluation
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Customer Interviews
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Product/Market fit
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Competitive landscape
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GTM Readiness
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Identify your Ideal Customer Profile (ICP)
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Identify your initial market segment
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Understand why they buy
Break Bad Habits
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Know when a product is "good enough" to launch
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Understand which metrics impact viability and which are vanity metrics
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Learn to talk to and get feedback from your customers
First Revenue
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Move from initial revenue to predictable revenue
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Calculate break even and pro forma expenses
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Start building your team
Growth
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Strategic Growth via Partnerships & Sales Channels
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Business Development to new or de-prioritized ICPs
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Sales Team development & optimization pre and post hiring
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Sales Process audit & optimization
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Pricing audit & optimization
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Messaging & Positioning audit & optimization
Phil Tran, Founder,
Habit Halo
"Deborah was an executive-in-residence for my start-up. She's a great planner, leader, and executioner ... - we were able to make significant progress in the start-up across 6 months.
She tells it as it is, is always honest and direct with you about what needs to be done and her suggested way there. She influences the team around her to rise and perform.
I was also impressed by the size of her network and resourcefulness in tapping into it at the proper times. I was a personal beneficiary of her timely network referrals.
She is a big-picture thinker, great information absorber, and decision maker. She will challenge you and set courses for direction. You better be ready to get on board or have a well-thought out rationale for challenging her. Overall, she makes everyone around her think and act harder/better.
Deborah is a must-have for any small-medium organization looking to make dramatic change and impact to their current operations and attempts to move the needle towards their goals."
Jaysen Lopez, Chief Executive Officer,
Cargador
"Mitchell and Salvador from 3TGTM have been instrumental in aligning our sales process and GTM strategy. Their Go-To-Market Assessment was exceptionally helpful in identifying the right initial Ideal Customer Profile and GTM priorities. At this critical stage of our development, their expertise has enabled us to align our sales motions effectively with the EV Charging innovation we're introducing to the market by optimizing our resources for maximum impact. The resources provided by 3TGTM instills a sense of confidence within our team. Their deep understanding of market dynamics and ability to translate complex strategies into actionable steps have been invaluable. We are incredibly grateful for their support and look forward to continuing this productive collaboration!"
Adam Claypool, Founder & CEO, TruVise
'From the beginning of our relationship ... provided incredible support and value. We’ve directly benefited from their collective counsel and expertise by tapping into the right Principal at the right time for us. They’ve really made a difference to our business. On top of that, they are constantly making introductions to investors, prospects, and really anyone that we need. They truly are part of the team.'
Case Study
In 2024 we helped an investor remediate a failing AI startup by identifying blind spots, pivoting their product offering and tuning marketing activities.
A HealthTech fund invested in what the founder thought was an employee wellness startup. After 28 months, the startup still didn’t have any paying clients. Despite being at the forefront of emotional intelligence for AI, it was failing because the founder wasn’t executing basic startup activities.
3TGTM pivoted the startup from selling the wellness app for $5 per user/month to selling access to the emotional intelligence transformer via the API for $2,000 per client/month plus 5 cents per API call. This decision was based on customer interviews, competitive pricing analysis, market analysis, financial viability and technical feasibility. Development for the new product only took two weeks and the number of clients needed to achieve break even dropped from 8,666 to 36.
A few, simple activities resulted in a soon to be profitable startup offering desirable, cutting edge technology to clients. Subsequently, the fund was able to sell the company.
Transparent Pricing
We work under a retainer arrangement. We can work on one of your invested deals or across your portfolio - each month, you decide where to deploy our skills. Learn more about our transparent, equity-free pricing on our pricing page.
Meet Your Team
Hands-On Expertise
